Fashion fashion week

What To Expect At SA Fashion Week

"The shows kick off on 28 March with the Woolworths Style by SA capsule collection".

South African Fashion Week (SAFW) is almost here and today we’re highlighting the best parts expected from the five-day fashion week, showcasing South Africa’s best designer talent. My first time at SAFW was around 2003/4 and I was a naïve student trying my luck at fashion writing. It has since become a favorite among Fashion Weeks in SA and this year SAFW is showing a collection of 47 ladieswear designers and 20 menswear designers. The shows kick off on 28 March with the Woolworths Style by SA capsule collection. If you’re lucky enough you’ll get access to the Cruz Vodka opening party the night before, but don’t hold your breath – it’s not an easy party to get in to.

Being the observer I am, I usually sneak through the insta-celeb crowds and photographers to get to my seat, because I legit cannot wait to see the new collections. Obviously I love to bump into my cyber friends (sometimes you have online friendships with people you only see at Fashion Weeks, no jokes, just ask stylist Kennedy Molekwa). Sometimes I’m lucky, and a photographer thinks I’m worth a snap and those are important too, because like Anna Wintour says, “not having your picture taken at Fashion Week is like death”.

For the first time and something I’m so exited about is the new Resort Wear collections with one of my favourite brands, The Hive by Jade Ashleigh.  As always, the Lufthansa 1st Class Collections is something to look forward to and is actually a collaboration between SAFW and Berlin Fashion Week. Another collaboration this year is between SAFW and Chu Yan – a Beijing based designer who describes this season’s collection as “rooted in Chinese culture that fits the lifestyle of contemporary society”.  It must be the season of the collab, because Clive Rundle and photographer Merweline van der Merwe is also exhibiting a collection of photographic prints taken from Rundle’s latest collection, creating a conceptual context for the works. The menswear collections start on Friday and brings Fashion Week to a close on 2 April.

From 6-8 April you can shop all the trends at the SAFW Luxury Designer Pop Up Shop at Hyde Park Corner. You can follow the blog on Twitter and Instagram for live tweets and stories during the ladieswear collection shows, and don’t forget to buy a ticket to show your support!

Cover by  Who Cares It’s Art*

One comment

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